At some point in the course of every web design project, the client will be offered the opportunity to view a fully functional version of his site before it goes live. In this late phase of the project, the client is usually reviewing content that has been passed around multiple times in the form of Word documents. Clients often proof the text in a more relaxed manner because of this and are exposing themselves to typos, coding mistakes, and text they don’t even know is present.
Where is the hidden text?
Sighted users are not the only visitors to your site. Vision-impaired users and search engines cannot interpret photos, and while you may not be aware of it, your web designer has the ability to put descriptions of the photos (or Alt Tags) that help describe the photo. A photo of the city of Indianapolis might have an underlying description that says “Indianapolis skyline.” Each page of your site should also have a unique Read more >
Overlooking your own bias and making sure you accommodate your client base is often a challenge. When I visit websites looking for a way to contact a potential vendor, I consistently avoid contact forms and look for a direct email address. Any site that does not offer an email address or a phone number and only confronts me with a form will never get my business. For this reason, my web design business has not had a contact form in the seven years we have been in business and I am sure I have missed out on business because of it. 
