The nature of graphic design has changed drastically in the past five years. Print catalogs are still a vital tool in selling your product, but with the competition of online sales, it makes sense to keep both the web and print in mind. Our catalog designs work as printed sales tools, and we complement them with online eCommerce web sites.
Whether online or print, catalogs call for special expertise. We have years of experience, developing, designing, photographing, writing, proofing and printing catalogs for a variety of industries throughout the United States.
Your products should be the singular focus of your catalog. That’s why professional product photography is critical to its success. Our photographers are experts at lighting and setup for high-quality product images. We can use your photography or we can photograph every product in the catalog. We’re also well-versed in colorization, Adobe® Photoshop®, cropping, editing and retouching photographs. Your photographs will present your products in their best light, and that can translate into increased sales.
Services: Catalog Design, Product PhotographyKiwanis is a global organization of volunteers dedicated to changing the world, one child and one community at a time. Kiwanis members help shelter the homeless, feed the hungry, mentor the disadvantaged, and care for the sick. Retail Operations helps promote Kiwanis through branded apparel worn by club members and volunteers. The Kiwanis Store provides a secondary source of income to Kiwanis and helps to fund service projects and operating costs of the organization.
Since 2004, Dan Finney Design has produced this 72-page print catalog annually for Kiwanis Retail Operations. In addition to layout and design, we provided photo direction on model photography, custom product photography, clipping paths on photography, and cropped and optimized photos.
Services: Catalog Design, Product PhotographyGeneration K offers apparel and promotional products to a broad youth demographic, from age six through college. A portion of every dollar purchased through the catalog is returned to youth programs such as preventing hunger, providing safe drinking water, and disease prevention.
This 44-page catalog features six sections, divided by age demographic. Each demographic is separated by color design in the catalog. Dan Finney Design created and laid out this catalog, providing photo direction on model photography (to match the color of backgrounds to the appropriate demographic), custom product photography (providing consistent backgrounds to the model shots), clipping paths on photography, and digitally added backgrounds.
Services: Catalog Design, Photo RetouchingSpill 911 offers a complete line of industrial absorbents and spill response kits as well as spill containment, material handling, janitorial, stormwater control, facility protection and safety products. The company’s line is diverse, encompassing the top manufacturers and the highest quality products.
In conjunction with their online store, Spill 911 needed a print version of their catalog. The client provided all photography and text for this 48-page catalog. In addition to layout and design, we provided photo retouching and clipping paths on photography.
Services: Catalog Sheets for 11 Television StationsLIN TV Corp., along with its subsidiaries, is one of the largest television station groups in the country. The company creates and delivers superior local news and community stories, along with top-rated entertainment programming to 9% of U.S. television households, reaching an average of 11.5 million households per week.
LIN TV contacted Dan Finney Design to create catalog sheets for 11 of its television stations: KXTX, WishTV, WB59, WTNH, WANE, Wood TV, WOTV, WAVY TV, WVBT, KNVA and KXAN-TV. Offering a variety of products, the catalog sheets each feature items with individual station logos on them. We digitally added the logos for each station to each photo item to show how the end products would appear.