People use hashtags on Twitter to find content that interests them. As a brand, hashtags can help you learn more about your customers’ wants and pain points through social listening.

Whether you are just getting started in pay-per-click (PPC) advertising or are looking for a refresher, this PPC Dictionary is the ultimate resource for learning digital advertising and reporting terms.

Would you give the keys to your business to your agency and not have a set of keys for yourself? That is exactly what you are doing when you do not have control over your own digital accounts and passwords.

A website needs quality content – and not just when the website launches. Fresh and updated content attracts the Google robots that scour the internet for relevant information. But how do you refresh your content when you don’t have a writer in-house? We’ve got some suggestions for you.